Phillip B. Crook

I collaborated with Journee, an award-winning enterprise platform, to craft a comprehensive content strategy for Clinique’s first, fully immersive Web3 experience, The Clinique Lab, inviting customers to connect with the brand in an innovative way.

Celebrating one of Jean-Michel Basquiat’s greatest masterpieces, Untitled, 1982, this campaign announced the artwork across a world tour in London, Los Angeles, Taipei, and New York.

One of New York City’s most iconic landmarks, Bethesda Terrace in Central Park became many things for one unforgettable evening: a museum of 50 years of treasures; a multigenerational runway; a crossroads for some of the world’s most influential people; and a modern expression of timeless style.

I collaborated with Clinique on the messaging for its first Metaverse makeup collection across every touchpoint, from the campaign tagline to social captions.

Burleigh has been making pottery in the same way for more than 160 years, through the skilled handwork of a team of artisans guided purely by sensory experience, expertise, and an instinct for perfection.

Ralph Lauren’s first immersive, experiential fashion show invited guests inside his legendary collection of rare cars — an experience I brought to a digital audience across site, social, and email marketing.

In celebration of a rediscovered painting by Winston Churchill — which once hung on Aristotle Onassis’ yacht — I crafted a campaign sharing this remarkable story through video, editorial, and social media, and culminating in a private client event at Phillips’ New York galleries.