I collaborated with Clinique and creative studio Clokkemaker to craft the messaging for Clinique’s first Metaverse makeup collection, from social posts and video scripts to the campaign tagline. We worked closely to develop compelling campaign content that emphasized the brand’s mission of celebrating diversity in emerging digital spaces.

The campaign featured avatars created by Daz 3D and makeup looks designed by three of the beauty industry’s leading makeup artists: Tess Daly, Sheika Daley, and Emira d’Spain.

LAUNCH VIDEO

I created the video script for the campaign launch, along with versioning the hero message into tailored social captions for each platform.

MAKEUP ARTIST VIDEOS

The campaign extended into dedicated pulses for each of the three featured makeup artists, with fresh storytelling focused on their inspirations, avatars, and the key products of their looks.