Ralph Lauren’s first immersive, experiential fashion show invited guests inside his legendary collection of rare cars — an experience I brought to a digital audience across site, social, and email marketing.
SOCIAL AMPLIFICATION
A selection of captions I crafted to bring the pre-show, show, and post-show phases to life on Ralph Lauren’s social media channels.
FALL 2017 COLLECTION CAMPAIGN
Photographed by David Sims
MOBILE SITE FEATURE
I translated the themes of the collection into a shoppable feature page designed as mobile-first content.
EMAIL MARKETING
Campaign emails designed to drive to key product categories while weaving in the season’s automotive narrative.
GRID CURATION
I connected the spirit of the runway show to a curated product grid, infusing the page with branded storytelling.
Phillip B. Crook 
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