I scripted this video to highlight the exquisite artistry of Ralph Lauren’s partnership with famed English pottery producer Burleigh, also expressed through the campaign’s accompanying social content.

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“Burleigh has been making pottery in the same way for more than 160 years, through the skilled handwork of a team of artisans guided purely by sensory experience, expertise, and an instinct for perfection.”

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SOCIAL AMPLIFICATION

Launch Phase

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IN FULL BLOOM

I translated an exclusive editorial feature by RLMag Editor Antonina Jedrzejczak — created in collaboration with New York City–based florist Emily Thompson — into an experience tailored to Instagram Stories.

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SOCIAL AMPLIFICATION

Sustaining Phase

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