Before Henry Golding hit the red carpet for the London premiere of Last Christmas, I interviewed the star about his take on style, British slang, and the confidence that comes with a well-tailored suit.

I concepted and collaborated with the video director to execute this exclusive content, as well as art directed the accompanying photography by Dean Martindale. The result became Ralph Lauren’s most-watched Instagram video content of 2019.

SOCIAL AMPLIFICATION

CONCEPT MOODBOARD

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